Who we are
We'd love to hear from you! If you have any comments, suggestions, or questions Write us and tell us about it! We are always open to what you have to say!
The Associated Students Program Board (ASPB) is an elite student organization made up of 14 appointed board members who serve six divisions: leadership, concerts, special events, films & lectures, cultural events, and marketing. While doing our best to promote a fun atmosphere on campus, we foster teamwork and leadership within our team.
Kevin Fu,
Chairperson
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| Kevin Fu, Chairperson |
Hi! My name is Kevin Fu and I am a third-year Business Administration major. I will be the ASPB chairperson this year. I joined ASPB during my second year of college and began in marketing. It was lots of fun and I learned a great deal from it.
Being in leadership this year, I have mapped out a
clear vision for ASPB that focuses on campus
enjoyment and feedback. And as always, I am
dedicated to making sure that we bring out bigger
and more quality events each and every quarter. I
have great ambitions for this years' board and what
they can accomplish. I am so excited about ASPB this year and I hope to see you at all our events!
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| Steve Eulenberg, Director of Concerts |
Steve Eulenberg,
Director of Concerts
My name is Steve Eulenberg and this is going to be my third year at ASPB and my second year as the Director of Concerts. Live music is one of my greatest passions in life, and ever since discovering that I have no talent as a musician (the long hair is just a clever deception) I decided to dedicate myself to the business side of things. After graduating from UCR this year with a degree in English I hope to take my experience in ASPB and use it to pursue a career as a booking agent in the music industry. Aside from working at ASPB I also supervise an amazing staff of Program Coordinators in the Residence Halls, so if you ever see me around either on campus or in the Res. Halls be sure to stop and say hello!
Amanda Schwartz,
Assistant Director of Concerts
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Amanda Schwartz, Assistant Director of Concerts |
Yo Yo Yo! My name is Amanda and I am the Co-Director of Concerts for this upcoming year. My goal for this year's Nooner and Coffee House series is to focus on bringing out the best and most diverse up-and-coming acts that UCR has ever seen! I have a deep appreciation for all forms of music and hope to one day make a career of that. Please feel free to contact me with any suggestions that you may have regarding this year's shows and I promise to take them into consideration.
Brittany Holmes,
Assistant Director of Films and Lectures
Hi everyone I'm Brittany Holmes. I was born in Barrington, Illinois but for the past 6 years I have lived in San Diego, California. I am a second year dance major here at UCR. I love being involved on campus.
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| Brittany Holmes, Assistant Director of Films & Lectures |
Some of the organizations I am a part of include Dynasty Dance Troop, Living Waters Gospel Choir, and the Chamber Singers. I love to entertain and have fun with creativity. That is what drew me to the films and lectures division of ASPB. I want to make sure that the students on campus have some free activities to do. I also want to help out the other divisions, whether they need ideas or just support at an event. I plan to bring all of my energy and love for UCR to the whole student body by being a part of ASPB. It's time for an amazing year!
Mary Law,
Director of Films & Lectures
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| Mary Law, Director of Films & Lectures |
I'm a 4th year Business Administration major originally hailing from San Francisco. I do not own a car, which is why I recently fell in love with the Netflix and Blockbuster free trial memberships. I abused them to their full advantage and have, since then enhanced my love for movies. I also love to discuss a wide (and random) variety of subjects. My lifestyle has enabled me to be a perfect fit for the position of Director of Films & Lectures. I am also an active member in Sigma Kappa Sorority.
Amy Dao,
Assistant Director of Special Events
Hi, my name is Amy and I am currently the Co-Director of Special Events for
ASPB. Since high school, I have always been interested in event planning
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| Amy Dao, Assistant Director of Special Event |
and involved in leadership organizations such as ASB, which have led me to choose Specials as the division I knew I would enjoy. I also currently hold positions in Housing as a Leadership Assistant and at Anthropology as an Undergraduate Research Assistant. This will be my fourth year at UCR and I am planning on graduating with a degree in Anthropology. Get ready for bigger and better things coming from the Specials Division this year!
Armand Lebrilla,
Director of Special Events
Mabuhay kids, I'm Armand from the Great-1-8, and I'm finishing up my Business Admin degree at UC Riverside this year.
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Armand Lebrilla, Director of Special Events |
I am a proud brother of Delta Tau Delta Fraternity as well as various honors societies on campus. I just spent an amazing summer abroad seeing a good chunk of Europe, and staring blankly at people trying to speak to me in other languages. I am currently the Director of the most BALLIN' Division in ASPB: Special Events! After ending an awesome year as the Assistant Director, I helped bring events that include the Saw 3 Midnight Premiere, the return of Homecoming's Bonfire and Fireworks Spectacular, the comedy of Aries Spears, and much much more! This year, I hope to top ourselves giving the Highlanders something to brag about... Cheers to another great year!
Rollie Carencia,
Assistant Director of Cultural Events
I’m Rollie (Roll-eeee) I’m from the Great-1-8, currently a second year Political Science/ Public Policy Major.
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| Rollie Carencia, Assistant Director of Cultural Events |
I love being involved and working behind the scenes. I am also in Lambda Chi Alpha and work for the Department of Biology, Cell Biology and Neuroscience and natural reserves as a Student Administrative Assistant.
One word that comes to mind when thinking of ASPB, and that is involvement. I love being involved, and through ASPB, and specifically the Cultural division, learning and working together with different cultures will bring unity to the diverse student body at the University of California, Riverside.
Sheris Patterson,
Director of Cultural Events
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| Sheris Patterson, Director of Cultural Events |
Hi! My name is Sheris Patterson. I am the Director of the Cultural Division at ASPB. I am a junior with a major in African-American Studies and potentially in Sociology. I look forward to becoming an elementary school teacher. Sheris loves the kids! My favorite color is purple and I LOVE tinkerbell. I think this year will be a great year for ASPB, so students look forward to having a lot of FUN!
Amber Villarreal
Director of Marketing & Public Relations
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| Amber Villarreal, Director of Marketing & Public Relations |
I grew up in Rancho Cucamonga, CA, and am a fourth year Communications major here at UCR. I am so excited about our ASPB Team, and I'm looking forward to helping make this year an awesome time for the UCR community. I joined ASPB because I love marketing and entertainment, and marketing for ASPB definitely caters to both, while it is the best way to apply the skills and experience I've gained from other companies and organizations. I'm a firm believer in the importance of enjoying yourself while you work and study hard, and know ASPB offers this opportunity to everyone! So, take a break to enjoy yourself and support ASPB by coming out to all of our events!! Remember we are here to make UCR fun for you!
Jasmyn Wilson,
Assistant Director of Marketing
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| Jasmyn Wilson, Assistant Director of Marketing |
I'm from Long Beach, CA, and a fourth year Economic Administration Major with an emphasis in marketing. I'm a laid back person and I like to make others laugh. I love football, speaking Spanish, and dancing. I chose to join ASPB because I wanted to take the opportunity to help out with the marketing/advertising of the high quality entertainment we bring to UCR. Since my emphasis is in marketing, being a Co-Director of Marketing gives me a great opportunity to be creative, work with others as a team, meet deadlines, all of which will help me gain knowledge and skills as I gear up to begin my career.
Vivi Fitriani,
Assistant Director of Marketing
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| Vivi Fitriani, Assistant Director of Marketing |
I'm a 4th year Business Administration and Studio Art Major from Santa Ana/ Riverside. I'm a first timer in ASPB, and choose to be in the marketing division because I want to create innovative ways of alluring the UCR students to our events. I think my experience in both art and marketing will give me the advantage to do so. There might not be much UCR spirit on campus, but this year will be different. With all the new cool buildings and sidewalks, ASPB will also launch new events and activities that will HYPE up the spirit of UCR students. I am so excited to be a part of an organization that is able to bring a student body together, entertain them, and of course, party along-side with them. The Marketing division will with-out-a-doubt bring a whole new spirit on campus, making everyone realize that ASPB is the best organization on campus. So, don't be a potato, come to EVERY EVENT, I guarantee it will be crazy-fun!
Tyler Thompson,
Assistant Director of Marketing
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| Tyler Thompson, Assistant Director of Marketing |
Hi, my name is Tyler and I am currently a third year business economics major. I am a co-director of marketing for ASPB that has the goal of helping to contribute to the growth and notoriety of ASPB, as well as marketing campus entertainment to the student population. In addition to ASPB, I am part of the Alpha Tau Omega fraternity and I enjoy playing intramural sports every quarter. I like to stay involved on campus and keep as busy as possible. I chose this position because of my strong desire to work someday in the entertainment industry. I hope to use this position to help me gain the experience and knowledge necessary to better prepare myself for the future. I am excited about my position because I am fortunate enough to be able to promote both fun and interesting events that I feel students will enjoy greatly.
Iselda Salgado,
ASPB Advisor
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| Iselda Salgado ASPB Advisor |
Iselda is a dedicated Student Affairs professional with more than 10 years experience. She uses the hands on approach of leadership while allowing her
students to take ownership of their work. Iselda has a passion for students. As the advisor of ASPB she encourages students to use their
creativity and artistic skills to serve the campus community. As a well-rounded professional she works with the faculty, staff and students to
provide services that educate and challenge the campus community.

Joni Lundgren ASPB Administrative Assistant
I joined the Student Life Department October 2007 as the Administrative Assistant for Associated Students Program Board, Bear Facts Orientation and First Year Student Programs. Originally from Cincinnati, Ohio, I moved to sunny California in 1984. My interests include all kinds of crafting including scrapbooking and quilting. I love trail riding with my horse, Ellie, and am looking forward to starting my new puppy, Cali, in dog agility training. And, I love UCR!















